the 'new feminism'

Why the Catholic Church of all people would seek to promote a 'new feminism' when she has as her supreme saint and Mother, the very antithesis of all that feminism stands for, I do not know. Mary stands not as the great feminist but as the epitome of authentic femininity. A great difference! Is this promotion of N.F. not like promoting the 'new hedonism' or the 'new fabianism' or the 'new marxism'?