Ranchers Live Matter

I find it interesting that Mr.Robert LaVoy Finicum who was gunned down by the FBI (maybe gun control is a good idea...for gov't law officials) in being one of those trying to defend their ranches from the government grab has hardly gotten a tear of sympathy. Obama has not held a press conference and said that Mr. Finicum could be his own son, there haven't been pictures of Finicum as a twelve year old boy smiling innocently, there haven't been the Sharpton/Jackson calls to justice, there haven't been "All Ranchers' lives matter" protests. Why?